JoMel’s Fried Chicken needed more than a menu page — they needed a brand identity that could hold up on a storefront sign, a food delivery app thumbnail, and a Facebook post at the same time. “Crispy. Juicy. Unforgettable.” became the tagline, and everything else grew from there.
The brand kit lives in a PowerPoint deck that covers the logo lockup, color palette, type scale, pattern uses, and social media templates.
The website is a single-page static HTML build with the same brand tokens baked in — responsive grid, hero photo, menu section, location map, contact form. No framework, no build step, no CMS the owner never logs into.
The site structure is geared toward the two things that actually convert for a local food business: someone searching “fried chicken near me” on their phone, and someone sharing the menu page in a Facebook group. Both paths need to load fast, look good on a small screen, and put the phone number one tap away.
I handled the full pipeline: brand strategy, visual identity, website build, and deployment. The brand system is designed so the owner’s nephew can open the PowerPoint, swap a photo, and keep the visual consistency without hiring a designer again.